When is the best time to post on YouTube in 2021? (2023)

You've invested a lot of time and resources into creating amazing videos. But does your audience know if your videos exist on YouTube? Are your videos getting the engagement they deserve?

Posting your videos on the right day and time can lead to more views and subscribers, generating more revenue for your YouTube channel.

However, finding the best time to post on YouTube can be a daunting task and may require the use of severalbrainstorming techniques.

Don't worry, we'll walk you through the best and worst times to post your YouTube videos. In addition, we will also show you how to find the best time for a single post.

let's dive

What is the best time to post on YouTube in 2021?

To determine the best day and time to post on YouTube, we analyzed five different YouTube channels (plus VEED).

We found this:

  • In general, the best day to post on YouTube is Sunday andthe best time is between 9am and 11am.Three of the five channels have the exact ideal time.

This may be because users tend to be more active on weekends in the afternoon. So posting in the morning gives YouTube a chance to index your video content and populate the search results.

  • Thursday, Friday and Saturday are the best days to post on YouTube.The closer the audience gets to the weekend, the better the content seems to work.

To remember:While there is no one-size-fits-all time, this can be a good start if you don't have enough data to rely on.

But if you want to know exactly what are the best days and times to post on YouTube, stay tuned until the end and keep reading the tutorial.


The best time to post on YouTube each day

Based on our data,the average best time to post on YouTube is 3pm. ITS Ton a random day.

This is the best time to post on YouTube according to each day of the week:

Day Best time to post on YouTube
Monday 2:00 pm to 4:00 pm
martes 2:00 pm to 4:00 pm
Wednesday 2:00 pm to 4:00 pm
Thursday 12:00 to 15:00
Friday 12:00 to 15:00
Saturday 9 a. m. às 11h. m.
domingo 9 a. m. às 11h. m.


The worst days to post on YouTube

According to our research,the worst time to post, on average, is early morning (before 9 am) or late (after 5 pm)🇧🇷 People generally avoid using the platform in the evening after hours because they are tired and it can be difficult for them to concentrate on what is being said.

The first days of the week (Monday, Tuesday and Wednesday) are usually the worst days to post videos on YouTube. We spoke with influential founder Amra Beganovich ofinfluencer marketing agency, Amra & Elma who corroborated our findings. Amra suggested, "When the weekend is over, people go back to work and have less time to watch YouTube videos."

(Video) Best Time to Post on YouTube (UPDATED)


How to find your unique best time to post on YouTube using YouTube's advanced reporting feature

Here's how to figure out EXACTLY the best days and specific times to post to YouTube for your account.

  1. Abra o YouTube Studio
  2. Click on Analysis
  3. Open the Public tab


When is the best time to post on YouTube in 2021? (1)

In May 2020, YouTube introduced the "When Your Viewers Are You On YouTube" reporting feature, which helped YouTubers find the best days and times to post their videos. However, this report is not available for channels that haven't gained much traction yet.

In that case, you will have to rely on studies and general data thatYouTube studio reviewprovides channels with little or no traffic.

However, as everyone's audience is different in terms of location, preferences, etc., your ideal time may differ from the best moments shown in studios. While an entertainment channel might benefit more from posting between Friday and Sunday, an education channel will generally get more engagement if they post between Monday and Thursday.

This leaves you with two options:

  • Try posting your content at different times each day and see what works best for you.
  • To useYouTube reviewto know the best deadlines.


The best time to post on YouTube based on real-time analytics

If you want to see essential details in real time, this is how you do it. We still strongly recommend that you try posting to YouTube at different times and watch theadvanced reports for more reliable datacapturing the bigger picture.

  1. Log in to your YouTube account.
  2. go to yourprofile iconin the upper left corner andselect YouTube Studio.
  3. On the channel dashboard, click the buttonAnalysisleft menu section.
  4. go to theAba Summaryand select theReal timeoption on the right. It will show you the number of views you got each hour in the last 48 hours.

When is the best time to post on YouTube in 2021? (2)

Note: If you don't see a graph in this section, your channel hasn't received a lot of viewer data in the last 28 days.


Pro tip:Edit your next YouTube video with VEED🇧🇷 Generate SRT files, translate videos, download videos from YouTube URL and much more!


Best practices for getting the most out of your YouTube content

Knowing the best time to post on YouTube is great. However, it won't do you any good if you don't follow these best practices to drive maximum engagement, views, andSalesof your YouTube content.

practice consistency‍

Consistency is one of the most critical factors for yourYouTube channel success🇧🇷 While creating high quality videos is the top priority, consistent posting always plays a bigger role.

A great way to be consistent iscreate a content programand load it into yourbanner do canal do youtube🇧🇷 If you plan to post a new video every week, decide on a specific day and time. If your subscribers know that you publish new content every Tuesday at 5pm. m., they will review your channel at the same time.

(Video) Best Time To Post on YouTube for YOUR Channel (Updated!)

This will help people know when to expect your videos and make it easier to set a clear deadline, a win-win situation.

Be realistic whileconfigure your content schedule🇧🇷 Make sure it doesn't make you feel drained. Don't make a schedule based on what other YouTubers are doing. Posting once a week is the default time. But if you don't have time to create and edit a video every week, try posting once every two weeks.

From our own experience, growth is a bit more difficult when you start your channel. While the VEED team at YouTube now posts 1-2 videos a week, we used to post short 2-3 minute videos every day. We did this to be more likely to be seen, but also because more content as a newbie helped us get the data we needed to be a pro on YouTube.

In just a year and a half we have...

  • Went from 0 to 31 thousand subscribers
  • Get 40,000 to 50,000 new YouTube website visitors (every month)
  • Generate at least 150 conversions on our website from our YouTube channel every month

Now that we know what works for us, we post less because we know what each video needs to do well. Don't be discouraged.

Patience and practice make progress.


Be conversational and a good listener

Next, understanding and listening to your audience is crucial to taking your YouTube video content to the next level. However, many brands make the mistake of guessing what their audience wants to see without hearing them.

This leads to misinformed and inappropriate YouTube.marketing strategyyou waste valuable timemoneyand finally the customers.

TemporesearchesAnd analytics can provide data on what your audience is doing, but it doesn't provide context on what's happening and why. It also doesn't help you hear the way your audience is speaking, so you know if you need to get rid of confusing jargon to make your vocabulary easier to understand.

One of the main reasons for our channel's success is because we:

  1. I've had one-on-one conversations with people who are actively using our video editor. This helps us create content that solves a problem for them, is written in a way that they can quickly relate to, and is of value to us as a company.
  2. We read feedback to generate real questions that people want us to answer. They order, we deliver.

When you rely on needing inspiration for your video content, you will eventually run out of it. But if you are listening and talking to people, you will be rich withyoutube video ideas.

Use a video editing tool

ask anyoneyoutube content creator, and they'll all say the same thing: the most important and challenging aspect of video post-production is editing.

A poorly produced and poorly edited video will present you as unprofessional and distract your viewers from the message you are trying to communicate.

You definitely don't want that to happen, do you?

Enter: video editing tools.

There are many video editing software available online that can help you create engaging content,featured contentfor the world's most popular streaming platform. However, the real challenge is in choosing the one that best suits you.

(Video) The BEST Time To Upload on YouTube Shorts To Go VIRAL in 2022 (not what you think)

Here are some factors to consider when selecting a YouTube video editor:

  • Make sure you choose a video editing tool that comes with a free trial. This is because most of the software may look great to you, but when you actually use it, many of the necessary features may be missing.
  • Focus on the features that the tools offer. Some resources will be necessary for your work, while others may be of little or no use. Crucial elements to look for in editing software are effects and filters, transition and track editing.
  • Then choose a software based on your level of editing experience. Some professional video editing tools come with advanced features and are mostly used by professional video editors likePremiereyafter effects.

On the other hand, new video creators, social media managers, marketers and online educators, who need to do a lothigh performance contentwithout the frustrating learning curve, it would work better with a simpler tool likeAS WATERS.

Research and analyze the main channels in your industry

There is no substitute for thorough research. Looking at YouTube Analytics andmeasure metricsIt's a great way to find out what's working and what's not. Tracking the performance of the top performing channels in your industry can play a big part in deciding your YouTube strategy.

Viewers are bombarded with content from all sides, and grabbing their attention is nothing short of a challenge. From consistent ads likebrochures, pamphlets, etc. lucrative digital downloads, they have plenty to choose from. That's why you should keep an eye on top YouTube players.

The top YouTube channels in your industry, aka your competitors, can tell you a lot about content creation strategies, from popular topics and themes to thumbnail layouts and overall content structure. You can check youryoutube marketing strategiesand then decide which one would work best for you.

For example, if your competitors get more views for tutorial videos, you should start creating similar types of videos. Or if they use multipleemail marketing services, so try them out.

Also, sometimes you can get a lot of engagement on your videos, but it doesn't show in your ROI. Analyzing the top channels can help you make sure you're reaching the right audience.

This is how you can do it:

First, identify your top channels in your industry through simple market research. You can do this by searching for the topics he covers and then see which channels come up first in the results.

Then, analyze what type of content they select for YouTube and what generates the most engagement. compare yourcontent strategywith the best performing channels and see where you need to improve. If you are a HubSpot customer, you can usemarket the softwareto see which YouTube campaign is working well for you and compare your data to what's working well for the best players in the industry to create better content.

What kind of videos do you usually make? Are all videos shot casually or are they high production? Are the videos long or short? Is there a pattern to how you structure your videos?

Answering these questions will give you clues on how to create more engaging and relevant content for your YouTube subscribers.

Finally, find out how often they post new content to see if you're active enough on the platform.

Consider posting before your ideal time

While you might consider posting your YouTube videos at the ideal time of day, this might not be the best course of action.

Unlike other social media platforms like Twitter, Instagram and Facebook, the best time to post on YouTube works differently. Content from these platforms starts showing up in your followers' feeds as soon as it's posted.

However, this is not the case with YouTube.

During peak hours, many creators post their videos and tons of notifications are sent to subscribers. Also, YouTube needs time to index and analyze your video content to launch it on viewers' home screens and search results.

Therefore, best practice is to publish your content a few hours before prime time so that they rank well in search results when your audience comes to YouTube.

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For example, if the ideal time to post on YouTube is 4 pm. m. at 6 p.m., you must post your video between 12 p.m. m. and 1:00 p.m. This would be the time when your videos would get the most views.

Common questions

Should I schedule my YouTube videos?

It's easy to get sidetracked from your goal of posting regularly when other crucial things take precedence each day. This is where programming helps.

Scheduling your YouTube videos is a great way to make sure you don't forget to consistently share quality content. Plus, it helps your audience know when they can expect new content from you. Overall, it ensures that you publish your videos at the optimal time for your audience, even if you are not currently available.

Use a content calendarto find out exactly when your content is scheduled to go live on YouTube. Without it, you won't be sure what's on your plate this week or month.

You can schedule a day and time to post in the YouTube studio for free.

Does the best time to upload YouTube videos really matter?

Yes a little). Timing, for some, can be a crucial aspect to get right.social networksgenerally. To be honest, we don't think being ultra-precise is a must.

What matters is knowing the optimal time intervals to post based on when most people are likely to see and engage with your content.

However, posting to YouTube at a bad time will not do your business any good. Publish your video during the appropriate time frame. In fact, posting a video to YouTube at the best time can result in2 to 5 times more views.

To involve

Most YouTubers believe that creating engaging videos is the secret ingredient to their success on this platform. While content is arguably the most important aspect of attracting more viewers, each video's performance also depends on finding the best time to post on YouTube.

Apparently, the best day and time to post on YouTube is Sunday, between 9 am and 5 pm. m. and 11:00 a.m.

However, your best time depends on your audience's location and behavior. The above time may not work for you as everyone on YouTube has different locations, preferences and login times. So post more videos at different times to collect your own data rather than following a fixed highlights model.

However, if you're new to YouTube and not getting much traffic, consider old-time as your best bet, as your YouTube analytics won't be accurate enough to give you the data you need to find your personal best time.

Whether you're a professional video content creator or new to the game, VEED is the best place toeasily edit your next youtube video onlinewithout the screen-crushing frustration of clunky professional desktop software. This simple yet powerful video editor offers a wide range of features so that you can create and post more videos on YouTube to find the best time to post.


If you enjoyed reading this, check out these other YouTube-related articles:

  • Best YouTube Video Formats in 2021 (Ultimate Guide)
  • 105 YouTube Video Ideas Every Content Creator Should Try


How many views is viral? ›

There are simply too many videos with that many views to make them all stand out. It's safe to assume that currently, it's better to aim at gaining at least 5 million views to reap the benefits of going viral.

How many views do I need to be viral? ›

Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.

Which video attracts most subscribers? ›

10 Types of Video Content that Attract the Most Viewers
  • Product Videos.
  • Interviews.
  • Explainer Videos.
  • Testimonials.
  • Tutorial Video Content.
  • Reviews.
  • Vlogs.
  • Webinars.
10 Jun 2022

Should I sell my viral video? ›

You need to have accumulated over 4,000 hours of watch time and attained 1,000 subscribers in the past 12 months in order to be eligible to earn advertising revenue from your channel. If you are not near that threshold, then you should definitely aim to sell your video.

What makes a post go viral? ›

How Many Hits Do You Need to Go Viral? To go viral on Instagram, you need at least 100,000+ likes and views and thousands of comments, even if your account only has a few hundred or thousand followers. But achieving that benchmark isn't easy. You need so many other things working in your favor.

Do you get paid for viral videos? ›

For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views. That means, if your video had one million views, you could make between $20 to $40. And if your video went viral and you had 10 million views, you could make $200 to $400 from the creator fund.

How many followers is considered viral? ›

If your post has reached 100,000+ likes and 1000+ comments in a short amount of time, then it can be considered viral. Of course, this may vary by industry and niche, so there is no exact number. But, if you're seeing a surge in engagement that's significantly higher than your average post, then it's likely viral.

How many views an hour is viral? ›

Viral videos must get at least 500 full views in half an hour, if not more. A single view, according to TikTok, is when visitors watch the video without skipping or leaving.


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